Hiring: Copywriter

 

About 1 At Bat Media

1 At Bat Media is a performance-focused eCommerce growth agency. We help DTC brands acquire and retain more customers through Paid Media and Email + SMS. We care about disciplined testing, senior-led execution, clear ownership, and proactive communication.

 

The role

We are hiring a Copywriter who can write conversion-driven copy across:

• Paid ads (Meta-first, plus Google where relevant)
• Email marketing (campaigns and flows)
• Landing page copy (sections, headlines, offer framing, PDP/collection enhancements)

 

This role is for someone who understands that great copy is not “creative writing” - it’s messaging built to improve conversion rates, reduce CAC, and increase revenue per recipient.

 

You will work inside a client pod alongside Growth Strategy, Paid Media, Email, and Design. You’ll be responsible for producing strong first drafts, iterating quickly based on performance, and maintaining a consistent voice per brand.

 

Responsibilities

 

1) Performance ad copy (Meta + creative testing)

• Write hooks, primary text, headlines, and angles built for creative testing and iteration
• Produce multiple variants per concept (so the team can test quickly without bottlenecks)
• Collaborate with designers to ensure copy fits the creative format and communicates one clear idea
• Write for different intent levels (cold acquisition vs warm retargeting)

 

2) Email copy (campaigns + automations)

• Write campaign emails aligned to promo calendars and product priorities
• Write and refine automation copy (welcome, abandoned cart, browse abandon, post-purchase, winback, replenishment)
• Collaborate with the Email Marketing Specialist on segmentation, personalization, and testing

 

3) Landing page + PDP copy

• Write landing page sections that support paid traffic performance (headline, benefits, proof, FAQ, objections)
• Improve PDP/collection messaging for clarity, persuasion, and conversion
• Adapt messaging by audience and offer (first-time buyer vs repeat buyer)

 

4) Messaging + research

• Turn product research, customer reviews, competitor insights, and brand positioning into high-converting angles
• Build and maintain a simple “copy bank” per client (claims, hooks, offers, proof points, objections)

 

5) Iteration + optimization

• Support a testing cadence by writing new variations weekly
• Use performance data and feedback to improve messaging over time (not just deliver once and move on)
• Contribute ideas for new angles, offers, and creative concepts

 

6) QA and delivery standards

• Maintain high attention to detail (grammar, brand tone, compliance-safe claims, correct links/offer details when applicable)
• Operate cleanly in ClickUp: tasks, deadlines, versioning, and approvals
• Communicate early when something is blocked (missing info, missing creative brief, unclear offer)

 

Requirements (must-haves)

 

• Proven experience writing conversion-focused copy for eCommerce (ads + email preferred)
• Ability to write multiple strong variations quickly (speed + quality matters)
• Strong grasp of direct response fundamentals (hooks, objections, proof, urgency, clarity)
• Comfort collaborating with designers and marketers in an agency environment
• High accountability: you hit deadlines, communicate clearly, and deliver work that needs minimal rework
• Excellent written English

 

Nice-to-haves

 

• Experience writing for supplements/health/wellness, apparel, beauty, home goods, pets, or other DTC categories
• Familiarity with Meta creative testing frameworks and how copy impacts performance
• Familiarity with Klaviyo email strategy and flows
• Experience adapting copy to different brand voices without losing performance focus

 

What success looks like (Scorecard)

 

First 30 days

• Produces strong copy for 1–2 clients across ads + email with minimal revisions
• Learns client tone and internal workflow quickly
• Demonstrates speed and versioning discipline (multiple variants per concept)

 

 

By 60 days

• Reliable weekly output that supports testing cadence (ads + email)
• Builds a repeatable research → angles → variants workflow
• Proactively suggests new concepts based on what’s working

 

By 90 days

• Becomes a consistent driver of performance improvement through messaging
• Maintains a copy bank per client and supports faster iteration across the pod
• Operates independently with minimal oversight

 

 

Working setup

• Remote role
• Works closely with Paid Media, Email, Strategy, and Design
• We care about responsiveness, ownership, and high-quality output

 

Application process (how we’ll evaluate fit)

 

• Application + examples of your best work (Meta ads + emails strongly preferred)
• Practical writing test (timed): write 10 Meta hooks + 3 ad angles + 1 email draft + 1 landing page section
• Final interview focused on your process, speed, iteration habits, and collaboration style