Hiring: Paid Search Specialist

About 1 At Bat Media

1 At Bat Media is a performance-focused eCommerce growth agency. We help DTC brands acquire and retain more customers through Paid Media and Email + SMS. We care about disciplined testing, senior-led execution, clear ownership, and proactive communication.

Role Overview

The Paid Search Specialist is responsible for planning, executing, and optimizing paid search campaigns across platforms like Google Ads. This role focuses on driving measurable growth through performance marketing, with a strong emphasis on ROI, data analysis, and continuous testing.

Key Responsibilities

Campaign Strategy & Execution

• Plan, build, and launch paid search campaigns aligned with client/business objectives
• Conduct keyword research, audience targeting, and competitive analysis
• Structure campaigns (Search, Shopping, Performance Max, etc.) for scalability and performance

 

Optimization & Performance Management

• Monitor campaign performance daily and optimize bids, budgets, and targeting
• Conduct A/B testing on creatives, landing pages, and audience segments
• Identify performance trends and proactively adjust strategies
• Ensure efficient budget allocation to maximize ROAS and CAC targets

 

Data Analysis & Reporting

• Analyze campaign performance using analytics tools (Google Analytics, platform dashboards, etc.)
• Build and maintain performance reports with actionable insights
• Translate data into clear recommendations for growth and optimization
• Track and report on KPIs such as CPA, ROAS, CTR, CVR

 

Collaboration

• Work closely with creative, CRO, and strategy teams to align on campaign goals
• Provide input on landing page optimization and conversion strategy
• Collaborate with account managers or clients to communicate performance and next steps

 

Process & Innovation

• Stay up-to-date with platform changes, new features, and industry trends
• Identify new growth opportunities (new channels, betas, audience strategies)
• Contribute to internal best practices and playbooks

 

Core Competencies (Role-Specific)

• Paid Search Strategy & Execution
• Campaign Optimization & Testing
• Data Analysis & Interpretation
• Budget Management
• Keyword Research & Intent Mapping
• Platform Expertise (Google Ads, Microsoft Ads)

 

Performance Evaluation Criteria

Role-Specific KPIs

• Achievement of CPA / ROAS targets
• Campaign growth and scalability
• Quality and consistency of optimizations
• Testing velocity and impact of experiments

 

Execution Quality

• Campaign structure and setup quality
• Attention to detail in execution and tracking
• Proactive identification of issues and opportunities

 

Data & Insights

• Ability to extract insights from data
• Clarity and usefulness of reporting
• Data-driven decision making

 

Collaboration

• Cross-team communication and alignment
• Responsiveness and ownership

 

Generic Competencies (Company-Wide)

• Ownership & Accountability
• Communication
• Problem Solving
• Adaptability
• Alignment with Company Values

 

Qualifications

• 2–5+ years of experience managing paid search campaigns for eCommerce
• Strong proficiency in Google Ads (Search, Shopping, Performance Max)
• Experience with analytics tools (Google Analytics, Looker Studio, etc.)
• Strong analytical mindset with attention to detail
• Ability to manage multiple campaigns and priorities simultaneously
• Experience in eCommerce or performance marketing environments is a strong asset

 

Nice to Have

• Experience with feed management tools (for Shopping campaigns)
• Familiarity with CRO principles and landing page testing
• Basic understanding of other paid channels (Paid Social, Display, YouTube)
• Experience working in an agency environment

 

Success in This Role Looks Like

• Consistently hitting or exceeding performance targets
• Identifying and scaling new growth opportunities
• Maintaining highly efficient and well-structured campaigns
• Acting as a strategic partner, not just an executor